Senior Research Consultant - Brand Equity and Campaign Evaluation Melbourne, Aus $AUD 80-100,000 + SUPER - (posted Feb 21 2024)

Company: Resources Group
Advertisers Ref: GL272723
MrWeb Ref: 160831

Job Spec: I'm looking for a quantitative consumer researcher with experience in brand equity and advertising tracking.

Joining a global leader in brand & advertising insights strategy, this role is to work across Commercial and Government work, with a mixture of brand equity, campaign evaluation and ad hoc work.

We're looking for a researcher who gets kicks out of tracking projects from a longitudinal perspective observing trends, patterns, and changes. You will enjoy the accurate trend analysis of collecting data over time and identifying short term fluctuation and long-term trends. It will also suit a researcher with strong project management skills, but who also wants the spice of some fascinating ad hoc work!

Key responsibilities:

• Responding to client queries and requests in a timely manner, building rapport.
• Ensure surveys design is consistent with proposal and project specifications
• Ensure data collection runs smoothly within project timelines
• Ensure all data related outputs are accurate and meet client needs
• Production of accurate analysis and comprehensive reporting.
• Build language and reputation as an expert in brand, advertising and marketing research
• Support with ad hoc research projects including strategic presentations

The focus of the role is on high quality project execution, taking a key role in the planning, development and monitoring of data collection and associated client deliverables.

You can expect a fun, fast paced agency with a team of c10 superstars collaborating, creatively on a range of clients, projects, and topics across meaningful social topics and punchy commercial outcomes.

Desirable background:

• Experience at another leading market or social research agency
• Experience in quantitative research methodologies
• Knowledge around brand & communication evaluation
• Strong data analysis (SPSS/Q) and reporting skills - able to stitch together the story from the data
• High attention to details and the ability to keep projects to time and budget
• A positive and engaging client-lead

About Resources Group

We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.

Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.

Who to contact: Send your CV to Gemma Lewis (Director, APAC) at glewis@resourcesgroup.com or call Gemma on 04524 17265 for a confidential discussion about this role and other related opportunities.

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