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Welcome To Mali
Country number
115
Selected MR Agencies

An Introduction to Mali

Present-day Mali was once part of three West African empires - Ghana, Mali, and Songhai - which controlled trans-Saharan trade. In the late 19th century, during the Scramble for Africa, France seized control of the territory and made it a part of French Sudan. Despite achieving independence in 1960 as the Mali Federation, the country waited until 1992 to adopt a constitution after a long period of one-party rule, becoming a democratic, multi-party state. See full country profile.

Latest Research News from Africa

Mar 3
Kantar has promoted Deepender Rana to the role of General Manager of its Insights division (formerly Kantar IMRB, TNS and Millward Brown) in the South Asia region. He takes over from Preeti Reddy, who has been named Chairwoman of Kantar South Asia. Mar 3 2021
Mar 2
Charles Foster, CEO of Kantar's Insights division in the Middle East and Africa region, is retiring in April after 35 years in the research industry. He is succeeded by Adeola Tejumola, who has most recently been responsible for Kantar Insights units in West, East and Central Africa. Mar 2 2021


2 current African jobs:

Research Manager or Associate Director, Open Location, GBP 35-50,000 - (posted Sep 11 2020)
Qual Researcher with Fluent Arabic and English - 1-2 month Freelance / Contract, Open Location, GBP 250-300 per day (depending on experience and location) - (posted Aug 5 2020)
Know of an MR agency based in Mali? We don't - please get in touch


Fast Facts
Map of Mali
CAPITAL: Bamako
GOVERNMENT: republic
AREA: 1,240,192 sq km
POPULATION: 14,159,904 (July 2011 est.)
MAJOR LANGUAGE: Official Language: French
Tuareg, Mali
Tuareg, Mali


The Middle of Nowhere Timbuktu's name carries with it a sense of mystery and of remoteness - if you don't know it's in Mali, chances are you thought it was a made-up name (a recent survey of 150 young people found that 34% did not believe the town existed). Leo Africanus in the 13th Century wrote a detailed survey of Africa for Pope Leo X and started the talk about Timbuktu as a place of riches. Travellers seeking this great wealth were disappointed after a long trek by the reality of 'ill-looking houses built of earth' and the city's reputation changed to being a place miles from anywhere and hard to get to - or from. Possibly its finest hour comes when wicked butler Edgar plans to send the kidnapped felines there in the 1970 Disney animated feature The Aristocats - but ends up going himself.

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Mali in Profile

Present-day Mali was once part of three West African empires - Ghana, Mali, and Songhai - which controlled trans-Saharan trade. In the late 19th century, during the Scramble for Africa, France seized control of the territory and made it a part of French Sudan. Despite achieving independence in 1960 as the Mali Federation, the country waited until 1992 to adopt a constitution after a long period of one-party rule, becoming a democratic, multi-party state.

Mali is a landlocked country highly dependent on gold mining and agricultural exports for revenue. Around half the population lives below the international poverty line of US$1.25 per day. About 65% of its land area is desert or semi-desert.

Some Business and General Info

GDP: $16.77 billion (2010 est.) - $1,200 per capita (2010 est.)

Religions Muslim 90%, Christian 1%, indigenous beliefs 9%

Currency: West African Franc (XOF) - $1 = XPF 750

Telephone Code: +223

Research Industry

The West Africa Region (Nigeria, Ivory Coast, Senegal, Cameroon, Ghana, Benin Togo and Mali) had an industry turnover of $USD 51m in 2010, a 10.8% growth on 2009.

Overview of Trade and Industry

Economic activity is largely confined to the area irrigated by the Niger River. Abo't 10% of the population is nomadic and c.80% of the labour force is engaged in farming and fishing.

Mali remains dependent on foreign aid, encouraged by the government's IMF-recommended structural adjustment program which is also helping to diversify the economy - with gold production starting to fall, the country is developing its cotton and iron ore extraction industries. It's also trying to grow tourism, but security concerns are holding this back.

2010 exports totalled $2.64bn and went mostly to China, Indonesia, Thailand, Burkina Faso, Morocco and South Korea. Cotton, gold and livestock are principal items. Imports of $2.78bn consisted mainly of petrol, machinery, construction materials, food and textiles and came from countries led by Senegal, France, Côte d'Ivoire, China and South Korea.

My view
from...
Mali
Researchers Talk!
Have your say!
If you are a researcher based in Mali, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...
Will Hayes, Senior Analyst at ORB International
Collecting public opinion data in Mali presents many challenges to researchers. Contributing factors range from poor transportation and infrastructure to more serious issues such as political tension and military conflict.