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Welcome To Denmark
Country number
165
Selected MR Agencies

An Introduction to Denmark

In addition to Denmark itself which consists of a large peninsula, Jutland, and many islands, the Kingdom of Denmark includes the Faroe Islands and Greenland, though both have been granted home rule. 72 of Denmark's 443 named islands are inhabited. See full country profile.

Latest Research News from Europe (Other)

Feb 26
Comscore has rolled out its cookie-free targeting capability 'Predictive Audiences' to France, Spain and Italy - it already operates in the UK and Germany. The firm has also partnered with audience technology platform Eyeota to offer access to cookie-less B2B audiences. Feb 26 2021
Feb 23
Digital MR products and solutions company Borderless Access has launched its proprietary MR panel community in two new Latin American and two European markets: Ecuador, Peru, France and Italy. Feb 23 2021


13 current Other European jobs including:

RM, Qual - Italian Speaker - Full Time or Flexible Working, UK / Europe Based (Remote Working), GBP DoE + Bonus - (posted Mar 1 2021)
Market Research Manager, P-4, PFP, 11050, Geneva, Switzerland, $US - UN P4 level salary rate - (posted Feb 22 2021)
RM, Qual - Spanish or Dutch Speaker - Full Time or Flexible Working, UK / Europe Based (Remote Working), GBP DoE + Bonus - (posted Feb 16 2021)
Technical Product Manager - Cross Media Audience Measurement (TV and Digital), London or Europe (flexible working), GBP 78,000 + benefits - (posted Feb 9 2021)


Fast Facts
Map of Denmark
CAPITAL: Copenhagen
GOVERNMENT: constitutional monarchy
AREA: 43,094 sq km
POPULATION: 5,543,453 (2012 Census)
MAJOR LANGUAGE: Official language: Danish, with Faroese and Greenlandic on the respective islands. German is an official minority language in one area.
Lighthouse. West coast of Denmark
Lighthouse. West coast of Denmark


If you can't join them, beat them Shortly after the country rejected the Maastricht Treaty in 1992, Denmark's football team, which had failed to qualify for the European championship after finishing second in its group to Yugoslavia, was granted a reprieve due to Yugoslavia degenerating into civil war and its teams being banned. The Danes proceeded to win the title, giving rise to the above facetious slogan.

However, they are unlikely to have attributed this to any recognisable form of divine providence. In a 2005 Eurobarometer poll, 31% of Danish citizens responded that 'they believe there is a God', 49% that 'they believe there is some sort of spirit or life force' and 19% that they believe in neither.

A little More Knowledge?
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Denmark in Profile

In addition to Denmark itself which consists of a large peninsula, Jutland, and many islands, the Kingdom of Denmark includes the Faroe Islands and Greenland, though both have been granted home rule. 72 of Denmark's 443 named islands are inhabited.

The Danes, known as Vikings from the 8th to the 10th century, conquered and settled parts of England, Ireland and France, and founded Normandy. In the eleventh century Canute the Great ruled England, Denmark and Norway. Union with Norway, and union and then various wars with Sweden followed, occupying many centuries until Denmark found something like its current form with the dissolution of the Danish-Norwegian union in 1814. Since 1849 it has remained a constitutional monarchy - currently ruler Queen Margrethe II.Within the EU but outside the Euro zone, Denmark has the world's highest level of income equality and is often ranked as the world's least corrupt and happiest state.

Some Business and General Info

GDP: $206.6 bn PPP (2011 est.); $37,151 per capita

Religions Religion: 80.4% are members of the Church of Denmark - Lutheran established church; 3% muslim; other religions 2%; none - 15%. However only 31% (Eurobarometer 2005) 'believe there is a god'.

Currency: Danish Krone

Telephone Code: +45

Overview of the Research Industry

MR Association(s):

The Danish Marketing Association

Denmark is the 23rd largest research market in the world, and the 13th largest in Europe. According to the ESOMAR Global Prices Study 2012 the country was the 8th most expensive for carrying out research.
Source: ESOMAR

Overview of Trade and Industry

The Danish economy is ranked as one of the world's most competitive, and the country is 5th in the world in nominal GDP per capita (17th measured by PPP). Its policy of 'flexicurity' means employers can hire and fire whenever they want (flexibility), and between jobs, unemployment compensation is very high (security).

The population is well educated and the minimum wage is the world's highest. The World Bank ranks Denmark as the easiest place in Europe to do business with the freest labour market. Denmark and the UK are the only states within the EU but neither in the Euro zone nor committed to joining it (correct as of May 2012!!).

Exports of $91.5bn in 2009 consisted largely of machinery and instruments, meat, fish and dairy products, with a number of interesting additions including windmills, Christmas trees and mink. Germany (17.7%), Sweden (14.5%) and the UK (8.1%) take the biggest shares. Imports of $84.7bn the same year included machinery and equipment, raw materials and semi-manufactures for industry, chemicals, grain and foodstuffs, and consumer goods, with Germany supplying 21.6% and Sweden 14.4%.

My view
from...
Denmark
Researchers Talk!
Have your say!
If you are a researcher based in Denmark, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

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