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Welcome To San Marino
Country number
195
Selected MR Agencies

An Introduction to San Marino

The Republic of 'an Marino - its official title is sometimes prefixed by the words Most Serene - is the least populous of European states, but is the oldest surviving sovereign state and constitutional republic in the world. A monastic community was founded there on 3 September 301 by stonecutter Marinus of Rab and its maintained its independence ever since. See full country profile.

Latest Research News from Italy

Feb 9
Nielsen is expanding its Connected TV (CTV) measurement of YouTube ads into eleven additional global markets, including Germany, India, Japan and the UK. Feb 9 2024
Nov 24
Audiencerate, which supplies data management and activation solutions for advertising and marketing, has announced a new CEO, Marco del Tongo. He will also lead the firm's new Italian business, as Interim MD, as it opens an office in Milan. Nov 24 2023


5 current Italian jobs including:

Research Manager - Social Insights, Remote Working (GMT plus / minus 3h time zone), GBP 35-42,000 (depending on qualifications, expertise and experience) - (posted Mar 7 2024)
Survey Research Manager, Remote Working - Worldwide, $ Competitive salary - (posted Feb 27 2024)
Head of Consumer Market Intelligence (CMI), Kilchberg, Switzerland, CHF Competitive - (posted Nov 20 2023)
Head of Consumer Market Intelligence (CMI), Kilchberg, Switzerland, CHF Competitive - (posted Nov 17 2023)
Know of an MR agency based in San Marino? We don't - please get in touch


Fast Facts
Map of San Marino
CAPITAL: City of San Marino
GOVERNMENT: Parliamentary republic
AREA: 61.2 sq km
POPULATION: 31,887 (July 2011 est.)
MAJOR LANGUAGE: Official Language: Italian
Guaita Fortress, San Marino
Guaita Fortress, San Marino


Triumph and Disaster San Marino has left its mark in several sports. Formula Ones San Marino Grand Prix, which was last competed in 2007, was not held within the state boundaries but at Imola, 100km northwest of it. Its perhaps most famous for the tragic deaths in 1994 of drivers Roland Ratzenberger and Ayrton Senna.

On two wheels, San Marino has seen great success in the person of Manuel Poggiali, motorcycle World Champion at 125cc in 2001 and 250cc in 2003. Its football team is famous for a goal scored after only 8.3 seconds against England in a World Cup qualifier on 17 November 1993 - still the fastest goal in World Cup competition. The team went on to lose 7-1 but has since achieved draws against Turkey and Latvia and in 2004 beat Liechtenstein 1-0. The team are not, of course, professional footballers, and crowds are not huge: travelling supporters can outnumber the Sammarinese support - in the February 2007 home game against the Republic of Ireland, for example, 2,500 of the 3,294 watching were Irish supporters.

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San Marino in Profile

The Republic of 'an Marino - its official title is sometimes prefixed by the words Most Serene - is the least populous of European states, but is the oldest surviving sovereign state and constitutional republic in the world. A monastic community was founded there on 3 September 301 by stonecutter Marinus of Rab and its maintained its independence ever since.

It also has the world's oldest constitution still in effect (1600 AD), had the world's first democratically elected communist government, (1945 - 1957), and vies with Nauru for the title of the world's smallest republic.San Marino - a member of the UN since 1992 but not of the EU - is wealthy, with a high GDP per capita, no national debt and a budget surplus. Nevertheless its official status as an associated state of indebted Italy means that in addition to taking responsibility for its defence, Italy gives San Marino an annual subsidy.

Some Business and General Info

GDP: $1.17 bn (2010 est.); $35,928 per capita

Religions 97% of the population profess the Catholic faith

Currency: Euro

Telephone Code: + 378

Overview of the Research Industry

MR Association(s):

(for Italy:) Associazione Italiana per gli Studi di Marketing (AISM)

MR industry info to appear shortly
Source: ESOMAR

Overview of Trade and Industry

San Marino is not an EU member but by arrangement with the Council of the EU uses the Euro as currency - its currency was previously pegged to the Italian lira. The tiny state has a high standard of living and is reliant on tourism and baking, although it also produces electronics and ceramics; furniture and fabrics, paints, tiles and wine. Low taxes have traditionally brought in revenue but the country is rapidly trying to tighten up regulation of its financial institutions having fallen foul of larger states, and partly in consequence finds itself with a deep recession, and a growing budget deficit and debt.

Exports totalled $2.46 bn in 2010 85% to Italy; imports of $2.13 bn, among which consumer goods and food are prominent, also come mostly from Italy.

My view
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San Marino
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If you are a researcher based in San Marino, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

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