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Welcome To Botswana
Country number
89
Selected MR Agencies

An Introduction to Botswana

A landlocked country of just over two million people, Botswana was a British Protectorate from 1885 until gaining its independence in 1966. At the time it was one of the poorest countries in Africa, with a GDP per capita of about US$70, but since then it has transformed itself, moving into the ranks of middle-income status to become one of the fastest growing economies in the world with an average annual growth rate of about 9 percent and a GDP (P.P.P.) per capita of about $14,800 (2010 IMF estimate). See full country profile.

Latest Research News from Africa

Mar 3
Kantar has promoted Deepender Rana to the role of General Manager of its Insights division (formerly Kantar IMRB, TNS and Millward Brown) in the South Asia region. He takes over from Preeti Reddy, who has been named Chairwoman of Kantar South Asia. Mar 3 2021
Mar 2
Charles Foster, CEO of Kantar's Insights division in the Middle East and Africa region, is retiring in April after 35 years in the research industry. He is succeeded by Adeola Tejumola, who has most recently been responsible for Kantar Insights units in West, East and Central Africa. Mar 2 2021


2 current African jobs:

Research Manager or Associate Director, Open Location, GBP 35-50,000 - (posted Sep 11 2020)
Qual Researcher with Fluent Arabic and English - 1-2 month Freelance / Contract, Open Location, GBP 250-300 per day (depending on experience and location) - (posted Aug 5 2020)


Fast Facts
Map of Botswana
CAPITAL: Gaborone
GOVERNMENT: Parliamentary republic
AREA: 581,730 sq km
POPULATION: 2,065,398 (July 2011 est.)
MAJOR LANGUAGE: English, Setswana
Chobe National Park, Botswana
Chobe National Park, Botswana


Botswana's Unofficial Ambassador to The World: If asked to name a famous Batswana many non natives would probably say Mma Precious Ramotswe: fictional owner of The Number One Ladies' Detective Agency which is located in the capital Gaborone, and in the series of (so far) 12 novels is indeed the only agency of its kind in Botswana. These books have sold over 40 million copies in English alone and been translated into 45 languages

A little More Knowledge?
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Botswana in Profile

A landlocked country of just over two million people, Botswana was a British Protectorate from 1885 until gaining its independence in 1966. At the time it was one of the poorest countries in Africa, with a GDP per capita of about US$70, but since then it has transformed itself, moving into the ranks of middle-income status to become one of the fastest growing economies in the world with an average annual growth rate of about 9 percent and a GDP (P.P.P.) per capita of about $14,800 (2010 IMF estimate).

However, the country's prosperity is unequally divided, with high levels of povert' and generally low human development indicators. While education expenditure is high at 10 percent of GDP, Botswana's workforce still lacks the skills it needs, and its dependence on diamonds, beef and tourism has led to a recent push to diversify its economy.

Some Business and General Info

GDP: $28.49 billion (2010 est.)

Religions Christian 71.6%, Badimo 6%, other 1.4%, unspecified 0.4%, none 20.6% (2001 census)

Currency: Pula (BWP) - GBP 1 = BWP 10.46

Telephone Code: +267

Overview of the Research Industry

MR Association(s):

SADEC

The Sadec Region (Angola, Botswana, Lesotho, Malawi, Mozambique, Namibia, Swaziland and Zambia) MR industry turned over $9m USD in 2009 - a growth of 0.7% on 2008 (The industry in the region has grown by a steady $1m USD a year from $5m in 2005)
Source: ESOMAR

Overview of Trade and Industry

Since independence in 1966 Botswana has maintained one of the highest economic growth rates in the world - until 2009 when growth turned negative and industry fell away by 30%. That said, Botswana has, through discipline and sound management, transformed itself from one of the poorest nations in the world to a middle-income economy with an emerging middle-class. Botswana is seen as the best credit risk in Africa. Diamond mining accounts for about a third of GDP, up to 80% of export earnings and around half of government revenue.

However, Botswana's reliance on a single luxury export was a critical factor in the economic contraction of 2009. Government figures place unemployment at 7%, although unofficial reports suggest that figure is closer to 40%. Add this to an expected levelling off of diamond production in the next two decades and the fact that Botswana has the second highest level of infection for the AIDS virus in the world, and it's clear that Botswana has some major issues - but the Government has reacted well to the latter, aggressively introducing anti HIV/AIDS drugs and providing them free of charge with the result that infection rates are declining.

My view
from...
Botswana
Researchers Talk!
Have your say!
If you are a researcher based in Botswana, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

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No.1 (or any other) market research professional in Botswana? We'd love to hear from you!