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The Y Conference: Advances in Qual Research and Behavioral Science
9/3/21 - 10/3/21
Understanding the Why Behind the What.
Be a part of it! - We are currently seeking presenters. Submissions due by January 22, 2021
Suggested topics include:
- The move to online qual - best practices for virtual moderation; new tech; data privacy issues
- Tips and guidance for in-person qual (Post-COVID) - new facility environments & procedures
- Understanding the Post-COVID consumer / research participant mindset
- Innovative behavioral / decision science applications
- Analysis of qual data: manual or automated tools to analyze text, image, video, etc. in a robust way, leveraging best practice models around behavior, motivation, emotions or values
- Ensuring a diverse & representative sample
- Addressing / mitigating bias
- Data quality / data privacy issues (video, etc.)
- Tech-Assisted Qual - AI powered chat bots; Video survey responses/ethnographies, etc.
- Case Studies w/ Brands - describing successful pivots to online; interesting in-person work
Proposals that address other related topics are welcome.
Sponsorships Are Available - Please contact us for details.
For more information, please visit www.insightsassociation.org .
The Venue
Online