MRWho is the first supplement to DRNO, subtitled 'People and Skills in Market Research', and looking at recruitment, training, salaries and benefits, loyalty, teambuilding and all other aspects of human resources for the MR profession.
Whenever 3 or more researchers are gathered together, they shall talk boringly about questionnaire design / the meaning of 'insight' / the latest release of SPSS. Discuss.
No really, Interest Groups are thriving, sociable, good for business and can even be fun, and we don't, personally, care if they are perceived as a little bit 'clubby'. This month's lead article tells you who's meeting, why and how you can get involved.
Also this month a review of how the Web is changing the face of employee research, and the respects in which it can't or shouldn't change it, by Peter Goudge, Director at BPRI and Chairman of the Employee Research Group.
MRWho has about 850 subscribers including a majority of the bosses of major UK agencies and around 300 blue chip clientside researchers. It's free and comes in a .pdf format so most people print it out, although you can read it on-screen if you prefer. This edition was supposed to be for 'March' although it was published on April 7th so we're calling it 'Spring' - the April issue should be out at the end of the month. The 'Spring' issue is available for download from this site (see bottom right) - you'll need a password and for this you'll need to subscribe. If you'd like to, just email us and say so, giving us your email address (and those of anyone else there who wants it), your JobTitle(s) and the name of your company - this will only be used for our own stats, ie so we can give advertisers general information about the types of people reading it - and for our own analysis / edification. Re confidentiality of this: we are MRS members and you know the drill! Please state clearly whether you just want passwords to download previous editions or if [like 90% plus] you wish to receive forthcoming issues too. There's no reason not to as it's free.
If you're not in an HR function and you think your company's personnel or training people would be interested, please let them know - there is no limit to the number of subscribers per company, of course.