MRWho - People and skills in Market Research

Issue 12 - Spring 2003

MRWho is the first supplement to DRNO, subtitled 'People and Skills in Market Research', and looking at recruitment, training, salaries and benefits, loyalty, teambuilding and all other aspects of human resources for the MR profession.

Clique Here!

Whenever 3 or more researchers are gathered together, they shall talk boringly about questionnaire design / the meaning of 'insight' / the latest release of SPSS. Discuss.

No really, Interest Groups are thriving, sociable, good for business and can even be fun, and we don't, personally, care if they are perceived as a little bit 'clubby'. This month's lead article tells you who's meeting, why and how you can get involved.

Also this month a review of how the Web is changing the face of employee research, and the respects in which it can't or shouldn't change it, by Peter Goudge, Director at BPRI and Chairman of the Employee Research Group.

MRWho has about 850 subscribers including a majority of the bosses of major UK agencies and around 300 blue chip clientside researchers. It's free and comes in a .pdf format so most people print it out, although you can read it on-screen if you prefer. This edition was supposed to be for 'March' although it was published on April 7th so we're calling it 'Spring' - the April issue should be out at the end of the month. The 'Spring' issue is available for download from this site (see bottom right) - you'll need a password and for this you'll need to subscribe. If you'd like to, just email us and say so, giving us your email address (and those of anyone else there who wants it), your JobTitle(s) and the name of your company - this will only be used for our own stats, ie so we can give advertisers general information about the types of people reading it - and for our own analysis / edification. Re confidentiality of this: we are MRS members and you know the drill! Please state clearly whether you just want passwords to download previous editions or if [like 90% plus] you wish to receive forthcoming issues too. There's no reason not to as it's free.

If you're not in an HR function and you think your company's personnel or training people would be interested, please let them know - there is no limit to the number of subscribers per company, of course.

Mean Salaries for Research Roles


arrow   Clique Here - Clubs and Interest Groups in UK (and US) MR
arrow   Don't Throw Out The Baby with the Bathwater - how the Web is changing employee research, and why caution is needed, by Peter Goudge
arrow   Love and Hate - Field Managers with shifting deadlines and highly disciplined troops
arrow   Information on training courses in April and May
arrow   News of senior level and international appointments and vacancies - including a smattering of our dozens of new US vacancies
arrow   The Statistical Certainty of Death in the Blackwall Tunnel (No, Gabriel Garcia, you can't call your next book that, *I* thought of it)

    Downloadable version: enter your password below to begin downloading. Passwords are available free by emailing your name, JobTitle, Company and email address to MRWho - we guarantee these details will only be used for our own stats and for admin, eg to advise you of a change of procedure. Links to extra online features will appear here shortly - we should also be getting back issues online in HTML format, sometime in the early 21st Century.


Contents / blurb for previous issues:

February '03 Edition
January '03 Edition
December '02 Edition
November '02 Edition
October '02 Edition
[There was no September Edition]
August '02 Edition
July '02 Edition
June '02 Edition
May '02 Edition
April '02 Edition