KN Dimestore Rolls Out Real-Time Ad Research

KN Dimestore - which provides technology that adds consumer surveys to online ads - has enhanced its capabilities to enable publishers, networks and agencies to utilize and react to real-time respondent-level survey results.

The firm, which was re-named after its acquisition by Knowledge Networks last year, has developed a survey widget which delivers brief polls before or after people view an online display ad, with the questions appearing in the same space as the ad.

'We believe that the main value of measuring online ad effectiveness lies in gathering information and applying the learning on the fly to improve campaign performance,' stated Florian Kahlert, the firm's VP of Product. 'By providing real-time respondent-level results, clients can instantly adjust ad delivery and improve overall Return on Campaign Investment (ROCI).'

Last year, social media tracking and targeting firm Lotame partnered with KN Dimestore, to access KN Dimestore's survey data and add it into its own reporting at any stage throughout a campaign.

Lotame CEO Andy Monfried comments on the latest development: 'Real-time actionable data and marketing intelligence from KN Dimestore lets us know more about our audiences and how they react to messaging, so we can take advantage of emerging opportunities and adjust creative or targeting elements as needed.'

Web site: www.dimestore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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