New Service Aids Video Ad Measurement

In the US, Knowledge Networks' online ad measurement specialist KN Dimestore has extended its services to support the placement of campaign measurement surveys in online video streams; either as overlays or as part of the pre or post-roll.

KN Dimestore Media offers technology which adds consumer surveys directly into online ads. Its latest development means that surveys do not interrupt the video experience, or require respondents to go to a third-party site. Clients can control the timing, placement, look and feel of surveys, and all results are available instantly and in real-time for further analysis, aggregation and campaign optimization.

'To date, online video technologies have used differing metrics to assess the success of associated ad campaigns, often making it impossible to truly compare the value of each inventory source,' explains Director of Business Development, Benjamin Theriault.

'Dimestore gives buyers and sellers of online video ads a better way of measuring brand success by using accepted and comparable metrics, like brand impact, favorability and purchase intent - all captured within the video experience.'

Web site: www.knowledgenetworks.com/dimestore .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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