Kantar Media Moves to Daily Ad Monitoring

In the US, Kantar Media's Intelligence sector has enhanced its online ad monitoring services, by adding access to new Internet ad occurrence and creative data on a daily basis.

Users of Kantar Media's Stradegy - which offers competitive multi-media expenditure and occurrence information - will now receive new ad data every day, and within 48 hours of ads appearing online.

Additional enhancements include access to Internet ad impressions, as well as more flexible reporting options for web-based data. Subscribers will also now receive data on ad type and size.

'It's crucial for both buyers and sellers of media to have access to accurate data quickly and on a timely basis,' states Mark Nesbitt, President of Kantar Media's Intelligence sector. 'With this enhancement, we can now provide actionable data faster than any other monitoring service in the industry.'

Web site: www.kantarmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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