Research Now Rolls Out Ad Tracking Tool

London-based online sampling and data collection specialist Research Now has launched a tool to enable clients to track online advertising campaigns.

Owner by e-Rewards, Research Now operates panels with more than 6 million panellists in 37 countries around the globe. Its new 'Online Ad Tracking' solution has been developed to help marketers, ad agencies and market researchers track and research their online ad campaigns, identifying panel members exposed to them and cross-reference feedback with times/dates and web sites where the ad appeared.

Panellists who have been exposed to the online ad receive targeted invites to follow-up surveys, including those to analyse brand recognition and awareness, ad testing, and willingness to buy.

In addition, clients can take advantage of the profiled socio-demographic information the firm provides from its panellists, and compare the results among panellists exposed to the ad along with those not exposed.

'Online Ad Tracking offers our clients the ability to develop richer insights into their online audiences, by linking our highly profiled panels to advertising campaign exposure,' explains Phil Rance, MD for Europe. 'This enhances the ability to evaluate campaigns and measure ROI.'

The new solution has been implemented in core markets with plans for further roll out depending on local demand, and subject to regulatory environments.

Web site: www.researchnow.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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