Partners Offer 'Turnkey Solution' for Digital Marketing

Digital media trading specialist MediaMath has partnered with Knowledge Networks company KN Dimestore to augment its digital marketing platform, TerminalOne with rich media surveys and real-time reporting.

MediaMath is headquartered in New York City and was founded in 2007. TerminalOne provides marketing professionals with supply, data, analytics, workflow automation and optimization. The addition of KN Dimestore's survey technology, which allows clients to conduct multi-question custom surveys within the footprint of a display or video ad campaign without overlays or pop-up invitations, will allow MediaMath to offer 'a turnkey solution for marketers', the firms say.

The deal is not exclusive, in that TerminalOne will continue to support all other brand measurement companies.

Florian Kahlert, Senior Vice President of KN Dimestore, comments 'KN Dimestore's platform goes beyond clicks to understand the composition of the audience a campaign reaches - regardless of targeting approach. This offers a proven method of campaign optimization and validates the quality of TerminalOne audience segments for brand marketers.'

Marta Martinez, SVP at MediaMath, says TerminalOne clients can use KN Dimestore's features 'to make optimization decisions while a campaign is in-market, minimizing media waste and maximizing brand response.'

Web sites: www.mediamath.com , www.terminalone.com and www.knowledgenetworks.com/dimestore .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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