Web Analytics Tools Target Smaller Sites

Web analytics and survey research specialist Crowd Science is to launch nine online marketing research tools, aimed specifically at publishers of small to medium-sized web sites.

Headquartered in Mountain View, CA and with offices in New York, Toronto and Sydney, Crowd Science's suite of products includes Audience Profiler, a tool to help web site publishers better understand their audiences, and Campaign Profiler, an online ad effectiveness solution.

Both are based on the Crowd Science Research Platform and proprietary SmartSample methodology. The firm's new Free Market Research Tools include applets WHO and SAT, which provide profiles of audiences visiting a site, and how satisfied they are with the experience.

WHO has been developed to provide real-time insights into audience demographics, psychographics and other behaviors; while SAT offers a method for measuring site loyalty. Both package data into an online reporting dashboard.

Using the tools, users install a lightweight tag on their site which enables visitor behavior measurement via survey-based technology. Survey invitations are served to a small but statistically valid sample of the site's visitors.

'Our new free research tools will empower small and mid-sized businesses by providing insights typically afforded only to larger, more sophisticated marketing organizations,' explains CEO Corey Leibow. 'We think there is incredible power in understanding who a website's audience is and what satisfies them, so bringing these tools to the broader market helps website owners, bloggers and publishers understand their audiences in a much richer way.'

Web site: www.crowdscience.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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