ClearSaleing System Measures Multiple Brand Sites

In the US, ClearSaleing - which provides marketers with insight into their online ads - has developed the 'Multi-Brand Attribution' system, through which advertisers can analyze consumer response to their multiple brand web sites in one platform.

ClearSaleing's ad portfolio management platform was developed to help marketers identify ways to more effectively allocate ad spend across a mix of online ad investments. The firm's new system monitors all ad interactions within an advertiser's brand family, and then 'connects' the activities taking place on each web site.

Information obtained from the new solution can be integrated with ClearSaleing's geographic, demographic and psychographic profiling capabilities, for analysis of consumer behavior.

Chief Revenue and Strategy Officer Dustin Engel says that previously advertisers haven't been able to accurately track how multiple brand sites affect a customer's ultimate purchase decision. 'By applying Multi-Brand Attribution', he adds, 'advertisers will learn which brands speak best to a consumer based on their need, their pattern of behavior along the purchase path, and whether they eventually choose to purchase online or offline'.

Web site: www.clearsaleing.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• ClearSaleing
• All news