Decipher Launches Beacon DIY Survey Solution

US-based research technology specialist Decipher has released a new DIY research software suite, which allows users to build their own online surveys and disseminate them to target audiences.

Decipher specializes in online survey programming, sampling, data collection and reporting. Using proprietary web-based applications, the firm combines technology with traditional research techniques.

The new do-it-yourself Beacon suite of solutions integrates Decipher's data collection capabilities with a 'simple-to-use' graphic interface. Features include customizable survey construction, quality assurance review, targeted reporting, robust data download and others.

The survey creation functionality includes numerous question formats, multiple languages and branding customization.

A reporting portal monitors data collection in real-time, providing various downloadable data file types and the ability to customize data to any level of complexity.

Decipher President Kristin Luck claims that Beacon offers a unique solution to the market research services industry. She states: 'Those tools that are easy-to-use end up sacrificing depth of programming, and those that offer any kind of comprehensive data collection are difficult for users to understand. Beacon marries ease-of-use with a powerful programming system in order to provide rich, valuable results to users'.

Web site: www.decipherinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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