GMI Debuts Integrated Ad Tracking Solution
March 23 2011
Research technology and panels firm GMI (Global Market Insite, Inc.) has rolled out Ad Tracker, a fully integrated online advertising assessment solution including behavioral and attitudinal data.
Combined with GMI's existing global panel, the service offers clients a one-stop solution for measuring ad effectiveness. The firm says Ad Tracker brings together three customisable datasets:
- Rich Campaign Exposure Data, viewable at campaign, site or individual ad level
- Rich Demographic Data on consumers from around the globe with over 200 attribute variables including lifestyle and socioeconomic data points; and
- Self-declared Insights from online surveys specifically targeted at respondents exposed and unexposed to the ads.
Technology used is 100% GMI proprietary. CEO Mike Brochu comments: 'We're committed to innovative technology-enabled solutions that provide unique value to our clients and deliver high quality data and actionable consumer insights. GMI Ad Tracker reflects that commitment... and has been extremely well-received by our clients and partners.'
GMI was founded in 1999 and has global headquarters in Bellevue, WA with operations elsewhere in North America and in Europe and Asia Pacific. Web site:
www.gmi-mr.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
