Splash Media Launches Community Health Check

In Dallas, TX, social media marketing company Splash Media has announced the release of 'SplashCube', a social media management tool for small to medium-sized businesses.

The system allows social media managers to grade their activities objectively as well as score the overall performance of specific managed communities. Splash media say the tool is unique in that it not only measures community growth and engagement, but also the overall effectiveness of a company's community. The software does this by making use of the accumulated experience gained by Splash Media in managing its own and its clients' communities. The tool also conducts an analysis of social media metrics data derived directly from the API's of Facebook, Twitter and LinkedIn.

In addition, managers can use the social listening tools to monitor relevant conversations taking place in social communities based on user-defined parameters.

Having conducted the health check, the system will then suggest how to improve performance.

Chris Kraft, President and CEO of Splash Media, says: 'We have gained invaluable insights from managing hundreds of clients' social media marketing initiatives across more than 100 verticals. SplashCube enables us to harness our expertise and couple it with powerful analytics, creating the first software tool of its kind in the marketplace.'

Josh Team, Vice President of Technology and chief software architect of the SplashCube project, adds: 'We didn't want to simply evaluate growth and size; but wanted to measure relevance and effectiveness as well. This proved challenging and forced us to think outside of the box from traditional modeling techniques. Our solution, with a hybrid of best-in-class approaches in both computer science and statistics, enables us to not only measure and grade someone's social presence, but gives us the ability to predict the vertical and future growth of said presence.'

Splash Media was established in 2004 and also provides outsourcing for the establishment and running of social media communities; web-enabled, custom strategic video solutions for training and communication; and SEO.

Web site: www.splashmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.