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Acxiom Names New CEO as Revenues Rise

July 28 2011

In the US, marketing technology and services giant Acxiom has appointed former Microsoft advertising exec Scott Howe as CEO and President, replacing John Meyer who resigned earlier in the year. Separately, the firm has reported a 6.9% revenue increase to $288.9m.

Scott HoweMeyer gave no reason for quitting his post in March, but Chairman Michael Durham said that with the 'expanded importance' of digital media, Acxiom was looking for a new CEO to 'aggressively' accelerate its growth. At the time, CFO Christopher Wolf also resigned 'for personal reasons'.

Acxiom combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Last year, the firm acquired a controlling stake in GoDigital, a data quality and marketing company based in Sao Paulo and Porto Alegre, Brazil.

Howe (pictured) joins from 'King of the Web', a firm he founded to develop online games, with a focus on user-generated content and social media connectivity. Before this, he was Corporate VP, Advertising & Publisher Solutions at Microsoft, where he had product responsibility for online ad technologies and emerging digital media businesses.

Earlier in his career, he was President and founder of online ad network aQuantive, which was later acquired by Microsoft, and before this he held senior roles at Avenue A | Razorfish and The Boston Consulting Group.

Durham said the Acxiom Board had unanimously selected Howe because of his experience in blue-chip professional services and global online advertising, as well as his track record in profit growth, client service and corporate leadership.

'Scott has repeatedly demonstrated a creative and innovative capacity for the development, launch and delivery of new products and services,' Durham stated. 'He has extensive digital marketing and technology experience, and is a passionate executive with infectious energy and leadership abilities.'

Separately, Acxiom's interim CEO Jerry Gramaglia said that the firm had achieved an 'overall solid financial performance' for its first quarter 2012 (ended June 30, 2011).

Income from operations was flat at $22.2m (from $22.1m in Q1 2011). Revenue from the firm's Information Services division was up 7.1% to $225.6m, compared with $210.7m for the quarter ended June 30, 2010; and for the Information Products segment, revenue increased 6.0% to $63.3m.

Web site: www.acxiom.com .

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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