Social media management firm Spredfast has raised a further $12m, which it will use to expand its social media management, monitoring and analysis platform.
Based in Austin, Texas, Spredfast enables clients to engage with their audiences through major social networks including Facebook, Twitter, LinkedIn and YouTube.
Its social media dashboard features a tool to enable users to distribute content, responding and tailoring messages to their target audiences, while a metrics and reporting function measures every piece distributed.
The latest, Series B round of funding has been led by InterWest, with support from Austin Ventures, leader of the $3.6m Series A round. InterWest General Partner Doug Pepper will join the Spredfast Board of Directors.
Spredfast CEO Rod Favaron (pictured) comments: 'We are helping companies bring more brands, more functions and more geographies onto the social business platform every day. This market is only getting started, and we are excited to be able to accelerate our product roadmap and company growth targets to help our enterprise customers succeed.'
Web site: www.spredfast.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.