Koski Hires Industry Veteran John Gilfeather

In the US, custom research firm Koski Research has hired industry veteran John Gilfeather as Executive Vice President.

He joins with a 40-year market research industry background, which has included 30 years spent at Yankelovich, seven years at Roper/GfK, and two years at TNS.

Last year, he worked alongside Vision Critical and its public affairs practice Angus Reid Public Opinion to launch a diagnostic approach to providing clients with a comparative view of their corporate reputation.

In addition, he is past Chair of the Market Research Council (MRC) and a founding member of the Institute for Public Relations Commission on Measurement and Evaluation.

At Koski Research, Gilfeather will focus on the firm's offering to the financial services industry, while also providing thought leadership and public release research.

The firm's founder and President Lilah Koski comments: 'John is a superb researcher with deep and broad experience in the areas we want to emphasize. Our approach is about crafting research studies that begin with a focus on great questions. John's skills are an excellent fit.'

San Francisco-based full service agency Koski is online at www.koskiresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.