Visible Measures Gains Video Viewing Patent

US-based video analytics firm Visible Measures has been granted a patent for methodology which determines the viewing time of an online ad.

Headquartered in Boston, Visible Measures also has offices in five other US cities and in London. In September, the firm raised $13m in a Series D funding, adding to the $32m won previously. These funds are being used to accelerate the development of the firm's social video analytics platform, which now receives performance data on more than 400 million videos and over 300 million unique video viewers each month.

US Patent No. 7,930,391, for measuring time spent viewing an online video, is the second patent awarded to Visible Measures, which says many more are pending. Its first patent, issued in 2008, covers a service for distributed capture and aggregation of dynamic app usage information on the Internet.

Founder and CEO Brian Shin comments: 'We will continue pushing the boundaries of collecting social video data to ensure that we provide our clients with industry-leading analytics and paid, owned, and earned media performance measurement.'

Web site: www.visiblemeasures.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.