Greenberg Hires Schack for Innovation Role

Millward Brown's former Chief Client Strategist Larry Schack has joined brand and research consultancy Greenberg Brand Strategy as Partner for Innovation and Insights. The role will focus on development of the firm's 'humanQuant' practice.

From its offices in the US and Singapore, Greenberg offers a full range of qual and quant approaches such as segmentation, online panels, messaging evaluation, and concept and copy testing. They include humanQuant, which seeks to give a human perspective to the understanding of problems.

Schack (pictured) joins from Millward Brown, where he led and managed strategic marketing, brand development and communication programs for clients. Before this, he worked for Penn, Schoen and Berland as Senior VP, overseeing the launch and staffing of offices in Seattle, WA, and Austin, TX. Earlier he served as President, Americas at GMI (Global Market Insite), and as Group Manager of Corporate Insights at Microsoft.

In his new role, Schack will work across the firm's global client base, to help identify innovation opportunities, while assisting with partnerships and program development.

Founder and CEO, Andrew Greenberg comments: 'I have worked with Larry over many years, and I'm inspired by his energy and insight into the challenges and opportunities for our industry. He has incredible experience, and we're excited about his role in helping extend our capabilities and shaping the future of our company.'

Web site: www.greenberginc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.