Facebook Readies New ROI Tool

Facebook is testing a new 'conversion measurement' tool to help marketers calculate ROI on their ad campaigns, to be made available via its Ads Manager service.

The new tool will enable direct response marketers - including online sellers - to use optimised cost per impression (CPM) bidding and gauge the off-line sales which result from Facebook ads, as well as non-sales results such as registrations.

In a statement the social media giant said: 'Measuring ad effectiveness is crucial for all types of marketers, and the goal of this highly requested feature is to help direct response marketers better understand how their ads are doing and how to make their campaigns work even more effectively.'

Facebook says it should have the tool ready by the end of November.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.