AK Extends MIP with Multi-Platform View

US media intelligence specialist Aggregate Knowledge (AK) has upgraded its Media Intelligence Platform (MIP), to enable users to measure ad performance across all digital mediums and channels, including Facebook, in a single view.

San Mateo-based AK offers a patent-pending solution which combines campaign analytics with audience data mining, to help advertisers identify and target their highest value customers through a single platform.

Its MIP solution, which integrates media and audience data with real-time predictive analytics, now enables marketers to pinpoint which social media sites their customers are using and what types of products they are looking for. Information on paid ad clicks and web site visits is also available through MIP, to enable users to identify which marketing is most cost effective, and then target ad campaigns at specific audiences on specific sites.

CEO David Jakubowski (pictured) comments: 'Today's data management platforms and traditional business intelligence tools are not enough for brands to maximize their dollars and pinpoint where to reach new customers. Marketers need access to real-time, actionable intelligence to accurately and effectively allocate media dollars, increase reach, and drive more sales.'

Web site: www.aggregateknowledge.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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