Ebiquity Continues Growth

Marketing performance measurement firm Ebiquity Plc has announced interim Results for the six months ended 31 October 2012, including revenues up 27% to £30.5m and 'underlying' profit before tax up from £2.2m to £2.7m. In organic terms, however, revenues grew at a more modest 2%.

Ebiquity, founded in 1997 and formerly known as Thomson Intermedia - offers media auditing, marketing effectiveness, competitive ad monitoring and news monitoring services. The company has grown rapidly in the past eighteen months, reporting revenues up 17% a year ago and 20% in its annual results last July. The Analytics division, which grew by 56% to £27.9m in the latter period (covering the year to April 2012) has seen 98% contract renewals and the Platform division 96%.

During the period, Ebiquity says it has completed the acquisition of media and production cost audit business FirmDecisions Group for £7.0m, and continued the integration of media consulting firm Fairbrother Lenz Eley into its German and UK operations. The re-launch of the company's multi-language international ad intelligence service Portfolio+ and the launch of a social media monitoring service, Sonar, are planned for the early part of 2013.

A number of senior appointments have been made: Morag Blazey, a former CEO of PHD London, has been promoted to CEO for Ebiquity UK after three years at Ebiquity, while in Germany, Dietmar Kruse has taken responsibility for leading the combined Ebiquity and FLE business following their integration. Meanwhile Richard Basil-Jones, former MD of Nielsen Media Research Asia Pacific, has been appointed as Managing Director, Advertising Intelligence Asia Pacific, based in Australia; and Dean Ferenac joins as MD for the Media practice in North America, from Draftfcb Chicago where he was Worldwide Group Media Director.

CEO Michael Greenlees (pictured) says the firm's financial year is, as always, second-half weighted and the company 'remains confident of continuing to meet management expectations'. He adds: 'Companies increasingly want to achieve the maximum return from their advertising and marketing spend despite the uncertain economic climate. Our continued growth, high renewal rates and growing pipeline underpins our market leading position in providing independent insights to a global industry estimated to grow to $600bn in the next year.'

Web site: www.ebiquity.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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