London-based video ad distribution and tracking platform Unruly has released an analytics dashboard through which brands and agencies can measure the impact of their social media video strategies against those of their competitors.
Founded in 2006, Unruly now has a further ten offices - New York, San Francisco, Chicago, Detroit, LA, Berlin, Paris, Stockholm, Amsterdam and Sydney - more than 125 employees, and over 11,000 media partners. In January, the firm introduced a tool to enable advertisers to predict the 'shareability' of their video content prior to launch.
Released in open data, the new Unruly Analytics tool is based on the company's proprietary technology, which has tracked seven years' worth of historical video sharing data across YouTube, Facebook, Twitter and the blogosphere.
The solution is available in two versions. The Benchmark Edition to measure a brand's social video footprint against its competitors, and the Campaign Edition for real-time insight into a specific campaign's performance and ROI.
Matthew Cooke (pictured), CTO and co-founder, comments: 'Unruly Analytics bridges the gap between the big data deluge and the ability to pull actionable insight from video content tracking. Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors.'
Web site: www.unrulymedia.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.