comScore's Digital Analytix Goes Multi-Platform
June 3 2013
Digital audience measurement pioneer comScore has announced the launch of the 'next generation' Multi-Platform version of its Digital Analytix product, offering clients a broader view of customers' behavior.
Digital Analytix Multi-Platform promises to help businesses:
- Optimize the customer 'journey', using 'sophisticated methods' for identifying a single user across a variety of touchpoints
- Improve customer retention and loyalty
- achieve quicker and cheaper data analysis - 'connecting the dots' to save effort for analysts
- share more detailed information with advertisers and partners.
comScore VP Jodi McDermott, comments: 'Using more sophisticated logic to associate disparate multi-platform engagements with a single customer, Digital Analytix Multi-Platform provides unparalleled insight into the complete customer journey from acquisition to conversion.'
comScore client Gianni Maestri, Head of Digital Entertainment Analytics and Insight at Virgin Media, enthuses: 'As a media company, it would be short-sighted to focus on what our customers are doing solely on a single device. Whether they're setting their set top box to record a favorite show from their smartphone or watching music videos on a tablet, we need to know how, when and where they're interacting with our services. Digital Analytix is the only product on the market that enables this level of insight.'
The service is detailed online at
www.comscore.com/DigitalAnalytixMP .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
