FirstRain Launches Insight Tool

Big data firm FirstRain has released a new tool called Market Insights, promising real-time data on customers, end markets and competitors to sales and marketing teams.

Based in San Mateo, California, the company uses patented analytics technology to locate business-focused web and social media data, and then integrates it into CRM and social enterprise platforms. This intelligence can also be incorporated into research platforms such as Fidelity.com, Interactive Data and Mergent.

The new cloud-based solution extracts data from external information and social media, then delivers it to marketing teams through the web, email or mobile devices - including via touch-enabled enterprise mobile apps.

FirstRain's analytics model is customisable for each client to focus on the most relevant information. Resulting insights include real-time visualization of the trends and developments impacting target markets, and comparison of the business developments driving a company's main competitors, influencers and partners.

CEO Penny Herscher (pictured) comments: 'With Market Insights, we are delivering the insights that provide a clear and continuous view into the events impacting each company's go-to-market strategy - helping the whole company make better decisions, react faster to emerging opportunities or risks, and so grow their business.'

Web site: www.firstrain.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.