SHIFT Unveils Media Analyzer Tool

In the US, real-time marketing platform SHIFT has introduced a social media analytics tool, though which marketers can analyze their paid media by campaign or by creative.

Founded in 2010 and based in Santa Monica, the company provides a platform through which marketers can manage, launch and analyze marketing initiatives. The new SHIFT Media Analyzer tool offers interactive charts and graphics to enable users to hone in on specific campaigns, and identify which ad creative is driving the highest engagement. Analytics tools then help identify anomalies in any campaign or ad, or in targeting performance, while timeline analysis can be used to monitor campaigns down to a specific day. In addition, the tool provides keyword analysis, to uncover which words are working and which are underperforming.

CEO and co-founder James Borow (pictured) comments: 'Our goal is to ensure that from the CMO down, there is data readily available for analysis. Media Analyzer is the first tool that brings the entire conversion journey into view, and allows marketers to work together with their agencies and vendors to drill down as granular as needed in order to identify the opportunities that ultimately impact their sales.'

Web site: www.shift.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.