Miaozhen Rolls Out Targeting Tool

Chinese online ad technology company Miaozhen Systems has launched an ad serving system using geographic and demographic data to optimise campaigns, and featuring third-party tracking.

Founded in 2006, Beijing-based Miaozhen uses 'moment tracking technology' to help advertisers, agencies and publishers measure online campaign impact - including the reach, frequency and demographics of a target audience.

The company's new Miaozhen AdServing tool has been developed to help advertisers with time-of-day and geographic targeting, offering dynamic creative optimization; and includes third-party tracking and measurement based on target demographics with metrics of reach, frequency and iGRP.

CEO Zhu Wei (pictured) comments: 'Advertisers pay more and more attention to the optimization of their advertisement budgets, with anti-cheating, dynamic optimization and big data marketing topping their concerns. Optimizing by 1% could save millions of dollars for advertisers.'

Web site: www.miaozhen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.