uSamp Hires Leader for Instant.ly

Online sampling and technology company uSamp has appointed former Kraft Foods insight leader Karyn Hall as Vice President responsible for its Instant.ly online survey product.

Hall has worked with uSamp for the past six months in an advisory capacity, and will operate out of the company's Connecticut office.

She joins with more than sixteen years' experience in consumer research. In her twelve years at Kraft, she rose to the role of Director of Consumer Insight and Strategy in the beverages division, overseeing consumer and shopper insight strategy for the $1 billion plus Kraft Coffee portfolio, which includes Maxwell House and Gevalia. Before joining Kraft - where she helped launch over 20 new products - she worked on the Post Cereal businesses during a four-year stint at ACNielsen. She holds a Bachelor of Arts in Psychology from the University of New Hampshire.

uSamp CEO Alan Gould comments: 'Karyn is a consumer research veteran, having worked with some of the best-known brands at one of the world's most influential consumer packaged goods companies.'

The company is based in Los Angeles, with five offices in the United States, Europe and Asia, and is online at www.usamp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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