Kontagent and PlayHaven Merge

In the US, social media and user analytics specialist Kontagent and mobile games business engine PlayHaven have merged, creating one company that will help mobile-focused businesses and app developers understand user behavior. Terms of the deal were not disclosed.

San Francisco-based Kontagent provides a mobile analytics platform tracking over 400 million monthly active users, thousands of appplications, and more than 350 billion 'events' each month; while PlayHaven's platform spans 20,000+ games, 800+ million unique users, 176+ million monthly active users, and more than 14 billion in-game events each month.

The deal adds Kontagent's analytics solution to PlayHaven's acquisition and monetization tools to help businesses and app developers understand users, predict behavior, and take targeted action. PlayHaven CEO Andy Yang (pictured) will become the CEO of the combined company, and Kontagent CEO Josh Williams will become Chief Technology Officer and serve as Chairman of the Board of Directors.

Yang comments: 'Our number one customer request is being able to tie their disparate sets of data together into one place and use our platform to take action, and we have now fulfilled that requirement in a major way. This is a massive game changer - not only for PlayHaven and Kontagent, but for our customers and the broader mobile industry. Together, we are bridging the gap between insight and action in unprecedented fashion.'

Web sites: www.kontagent.com and www.playhaven.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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