Datalogix Launches Twitter Data Match Service

US-based digital audience targeting specialist Datalogix has unveiled a service through which brands can reach current or potential customers on Twitter, through an anonymized match of off-line postal address, e-mail and other data from their in-house customer files.

The firm, which has offices in New York City; Westminster, Colorado, Birmingham, MI; San Francisco; and London, UK, operates an audience and measurement platform powered by a database which it says tracks behaviour for over $1 trillion dollars in consumer spending.

As part of the DLX OnRamp solution, the new service will enable Datalogix clients to reach their customers across all digital channels including display, video, mobile and social media. The firm says it can also help marketers reach new customers by modeling 'spend-alike' audiences that mirror the buying behavior, demographics and financial attributes of their top customers.

CEO Eric Roza (pictured) comments: 'The power of the DLX OnRamp paired with Twitter's reach and timeliness across the mobile landscape mean that brands can now share highly relevant messaging with precisely those consumers who are most interested, adding an important dimension to brand and CRM marketers' digital marketing toolkit.'

Earlier in the week, it was announced that marketing services firm Epsilon had also partnered with Twitter to enable advertisers to target audiences using their own customer and prospect data.

Web site: www.datalogix.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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