Mobee Dashboard Offers Crowdsourced In-Store Feedback

In the US, mystery shopping app provider Mobee has launched a retail intelligence dashboard, using crowdsourced data to help users assess their in-store product and marketing performance.

Mobee offers an app through which users undertake mystery shopping assignments and are then rewarded for providing relevant feedback about the businesses they visit. Specifically, users are given 'live missions' comprising five to ten questions, where they are asked to rate retailers and restaurants on issues such as staff friendliness, wait times and cleanliness. In return, they receive gift cards and prizes such as free Dunkin' Donuts coffee, or vouchers to spend at iTunes.

The firm's new dashboard uses the in-store data collected by Mobee's mobile app users across the US, in order to enable US brands and retailers to measure store and channel-level performance for new product rollouts, promotions, competitive intelligence, and brand innovation. Mobee's mystery shoppers can post photos of stores, aisles and shelves; and clients can receive alerts to highlight any urgent in-store issues. Data can be filtered and sorted by channel, location and KPIs; then exported for report generation and presentations, or for further research.

CEO Prahar Shah (pictured) comments: 'Today's smartphone technology and our tailored insights offer an intriguing pairing for today's retailers and brands. Shorter feedback loops allow for faster, better informed decisions.'

Web site: www.getmobee.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.