uSamp Unveils Instant.ly Concept Test Tool

Online research technology company uSamp has introduced a new system called Instant.ly Concept Test (ICT), which it says will help consumer packaged goods brands and retailers screen new product ideas faster and more cost-effectively.

The new tool is part of a suite of products which also includes Instant.ly Survey Tool (IST). uSamp says the new ICT solution provides insights from a nationally representative consumer sample in a fraction of the time - often within two days - and at a fraction of the cost of current testing methods.

Alan Gould (pictured), CEO of uSamp, comments: 'Complementing the tools currently available in the marketplace, we are expanding the reach for concept testing. We continue to innovate and deliver quality audiences via powerful technology and Instant.ly Concept Test is our next great step.'

Web site: www.usamp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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