Marketron Launches Location Targeting Service

Marketron, which develops business software for the media industry, has launched a mobile ad targeting solution, allowing users to send relevant communications to consumers based on their exact location.

The firm has provided the broadcasting sector with revenue management and audience engagement solutions for more than forty years. Its new location-based advertising service pinpoints a consumer's location and then delivers a corresponding ad on their mobile device. Marketron says that with location-verified inventory from nearly 10,000 publishers in North America, and direct access to trading desks and networks, targeted campaigns can go live in hours instead of weeks.

Martin Kristiseter (pictured), VP Mobile Solutions, says the firm is 'at the forefront of one of the most exciting trends in digital advertising, the convergence of mobile, location, and context.' He continues: 'With exceptional technology already in place, Marketron will be unequalled in its ability to present and deliver cutting-edge mobile advertising products to our broadcast partners and their clients.'

Web site: www.marketron.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.