US-based full service agency Market Probe has appointed former Maritz Research CEO Michael Brereton as a Senior Consultant, to advise the firm on new CEM products and technology platforms and participate in business development activities.
Brereton (pictured) joins after 28 years at Maritz Research. He started there in 1987 as an Account Manager, before serving as Divisional Manager in Chicago; SVP, Director National Sales - Automotive in Detroit; and later EVP MD North America. He was named President & CEO in 2003. Earlier in his career, he spent seven years at General Motors, latterly as Analyst, Product Planning & Economic Analysis.
In addition, Brereton has served as CASRO Board Chair and founding Chair for the CASRO Institute of Research Quality; and he has held Board positions at Michigan State University's Master of Science Market Research program and Southern Illinois University's Master of Marketing Research program.
In his new role, Brereton will work closely with President & CEO Dr T.R. Rao, and Dennis Syrkowski, EVP of Research Operations, who recently joined the company having previously spent twelve years of his career at Maritz.
Web site: www.marketprobe.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.