Strive Hires Two from Incite

In London, financial services and technology insights specialist Strive has appointed former Incite execs Mark Yeomans as a Director and Paul Whelan as Creative Director.

Launched last year by Paul Thomas and David Walker - also formerly of Incite - and brand marketer Giuseppe Tonolini, Waterloo-based Strive specialises in using clients' existing knowledge and data to unearth new business opportunities.

Yeomans (pictured) joins with more than twenty years' industry experience, having most recently served as a Director at Incite, and previously been a Partner at Jigsaw Research and a Senior Director at Research International. In his new role, Yeomans will be responsible for expanding the firm's offer to a wider range of financial services sector clients. Whelan joins with twenty years' experience in wider consumer lifestyle and media sectors, gained as a Principal at Incite, a Senior Consultant at Simpson Carpenter, and an RE at Research International. At Strive, Whelan is tasked with enhancing the company's creative communications proposition.

Thomas comments: 'Paul and Mark are very experienced professionals and both adept at thinking outside of traditional research lines towards pushing businesses forwards with insights that drive positive change. This new strength and scale for Strive will enhance our ability to work with insight teams and other marketing stakeholders to tell stories which were previously left untold or unheard'.

Web site: www.striveinsight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.