App Annie Releases 'Marketing Intelligence' Tool

App store analytics firm App Annie has launched a product called 'Marketing Intelligence', to help app publishers acquire and engage more mobile users.

App Annie is used by the developers of more than a million apps to track their performance. Its Store Intelligence product helps clients understand the app ecosystem; Audience Intelligence offers publishers in-depth analysis of app users' demographics, related apps and sentiment data; and the firm also has its own internal Research & Analysis division.

The new 'Marketing Intelligence' tool provides insight into app store optimization to boost an app's discoverability in app stores; with a feature to track an app's ad creatives and network partners in one place, and understand when and where ads are running and which ones drive results. In addition, the tool offers insights into a competitor's app advertising strategy, including the partners they work with, actual creatives, tactics, and messaging.

CEO and co-founder Bertrand Schmitt (pictured) comments: 'With ever changing mobile ad spend and monetization options and strategies, there was growing demand among leading app publishers for more transparent, readily-accessible data. Marketing Intelligence allows our clients to benchmark and execute well-informed, efficient user acquisition strategies to better scale their app businesses.'

Web site: www.appannie.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.