adsquare Opens New York Office

Berlin-based mobile audience data and targeting specialist adsquare has opened an office in New York, led by CEO and co-founder Tom Laband.

The firm uses real-time location data for audience targeting and programmatic advertising, partnering with ad networks, publishers and global exchange platforms to offer access to modelled audiences. In November, it enhanced its app usage data service with the addition of several new partners, allowing users to derive audience segments based on a variety of app usage and context options.

Laband (pictured), who has relocated to lead the new office, said: 'The United States is the most advanced market and mobile data already plays a crucial role for advertisers and agencies. Our self-service Audience Management Platform is a solution for programmatic pros that gives them control and transparency. The world of mobile data is way more than location data and needs dedicated companies'.

Web site: www.adsquare.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.