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'Total TV' Metric Rolls Out in Australia

February 21 2017

Australian television industry research body ThinkTV has announced a collaboration between a number of organisations to produce a 'Total TV' metric, capturing all the advertising revenue spent across commercial TV.

Kim PortrateThe new metric covers metropolitan and regional revenues from commercial broadcasters, including three of ThinkTV's four founding members: Nine Network, Seven Network and Network Ten. It also includes national advertising revenues from two new participants: ThinkTV founding member Multi Channel Network/Foxtel and SBS. To reflect revenue accrued from advertising on catch-up TV, the Total TV figure also includes participants' long form AVOD (advertising-funded video-on-demand) revenues. Total TV initially uses figures compiled by KPMG from information supplied by each participant for the second half of 2016.

ThinkTV CEO Kim Portrate (pictured) says the new metric is 'further proof of the industry's commitment to work collaboratively to provide advertisers and their agencies with a clear view of advertising revenue in the TV sector'. She adds: 'We have come together through an unprecedented collaboration between free-to-air and subscription TV, and we are delighted that all commercial TV operators, including SBS, have provided their data to allow us to reflect the true scale of advertising on TV'.

Web site: www.thinktv.com.au .

All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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