In Japan, online specialist Macromill has completed its listing on the First Section of the Tokyo Stock Exchange (TSE).
Macromill is headquartered in Tokyo, Rotterdam and San Francisco, with 27 offices across the Americas, Europe and Asia, including in Singapore and Mexico. The firm offers a proprietary automatic online research system which instantly collects consumer response on products and services, while offering access to its own Japanese panel, and a brand data bank through which it analyses the correlation between consumers and the brands they buy. In 2014, it merged with Netherlands-based online research and analytics firm MetrixLab, and in 2010 it acquired Yahoo Japan's market research business Yahoo Japan Value Insight.
Global CEO Scott Ernst (pictured) says the company is committed to maintaining its strong top-line growth: 'Key to achieving this objective are our plans to accelerate global expansion, further expand our dominant market share in Japan, and drive client demand by developing additional innovative digital marketing solutions. These strategies will help us achieve our vision to be the first truly global digital research company'.
Web site: www.macromill.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.