POSSIBLE Becomes Part of Wunderman

WPP has merged its digital ad agency POSSIBLE with the older and larger Wunderman. POSSIBLE, formed only in 2011, will continue to operate as a standalone brand within its new home.

WPP says the merger will deliver greater 'simplicity and scale', creating an agency with more than 9,200 people in 200 offices in 70 countries and with skills in marketing automation platforms, offshore production, performance media, mobile and CRM, plus 'specializations in customer experience, content, commerce, data and health'.

At the heart of the enlarged business will be technology partnerships, the Group says, with more than 2,600 technology experts across both companies, working with Adobe, Amazon, Google, IBM, Marketo, Microsoft, Salesforce and Sitecore.

Wunderman's Global CEO Mark Read says he has 'long admired the creative and strategic excellence of [POSSIBLE's] people', while Shane Atchison, his opposite number at POSSIBLE, says the combination is 'exactly the kind of forward-thinking move that will allow us to deliver business results for our clients'.

The move continues a recent spate of mergers for large WPP divisions: last month Ogilvy agency Neo was merged into Mindshare, and a month earlier it was announced that Maxus would be absorbed into MEC.

Web sites are at www.wunderman.com and www.possible.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.