Nielsen Adds Sales Planner to Everyday Analytics

Nielsen has expanded its Everyday Analytics suite with the launch of a tool called 'RMO Sales Planner', which helps FMCG companies evaluate the best combination of price levels and temporary discount events to achieve annual business goals across their product portfolio.

Launched in March, Everyday Analytics promises FMCG manufacturers quicker and cheaper access to traditional analytics. The new RMO Sales Planner will help account teams to build multiple, annual plan scenarios 'within minutes', and simulate and compare their relative performance based on sales volume, profitability objectives and trade budget. The planner is powered by Nielsen's store-level models, which allow account teams to understand how nationally-set guidelines will impact their retailers, and how best to adapt to create more relevant, more precise plans.

Jeanne Danubio (pictured), Head of Marketing and Sales Effectiveness for Lead Markets, comments: 'Many companies are using analytics to set smarter price and promotion strategies and guidelines for their brands, and while impressive results have been achieved, success has been limited as these guidelines are often set at a national level - not the local level relevant to the retailer. With RMO Sales Planner, FMCG companies now have a way to help account teams replace guesswork with informed decision-making for optimized, retailer-specific plans that deliver a greater impact'.

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.