Geoscape Extends Multicultural Marketing Platform

In the US, business intelligence specialist Geoscape has added several new features to its multicultural marketing platform, including access to forecasted cultural segmentation and insights.

Based in Miami, the firm offers a variety of geo-demographic consumer, business and media databases, as well as analytics and research services. Its multicultural market research division provides a range of primary research services, using the company's existing data and technology to provide access to consumer groups such as Hispanics, Asians, African Americans, Millennials, GenZ, LGBT and religious affinity consumer groups.

Geoscape has now added thousands of new data attributes, map layers and features to its SaaS platform, known as the Geoscape Intelligence System (GIS). This includes data on new household projections estimating spending potential across more than 500 categories; and access to a subset of the US Census American Community Survey (ACS) demographic data, which provides marital status, family composition and poverty level data. New features include additional appends such as household income, home value and property type; and an interactive analytical report, used to summarize customer information files with ethnicity identifiers and a variety of cultural attributes.

Founder and CEO Cesar Melgoza (pictured) comments: 'Multicultural markets are both strategic and complex meriting a modern approach to analytics and insights. With the latest release of GIS, we've designed a system that provides rapid, fresh and powerful insights within a software-as-a-service (SaaS) application suite. The use cases are nearly limitless, enabling marketers to take their programs to new heights'.

Web site: www.geoscape.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.