Former TNS Man Sharma Joins Greenberg Strategy

TNS veteran Praveen Sharma has joined research consultancy Greenberg Strategy as Senior Director, Marketing Science & Analytics.

Founded in 1992 and based in Emeryville, CA, the firm's strategists, designers and researchers provide customised strategic consultancy. Sharma (pictured) joins after thirteen years in senior roles at Kantar TNS, latterly as VP Marketing Science, providing insights through data science, advanced analytics and business modeling. In this role, he trained eight offshore and four onshore personnel, enabling the team to handle multiple projects simultaneously. Prior to joining TNS, Praveen worked in marketing and market research positions in India and Nigeria.

In his new role, he will help expand the company's strategic offerings, while working with clients to help address their business issues through strategic thinking and planning, implementing statistical approaches to study design, and multivariate data analysis of data. Andrew Greenberg, CEO and founder, comments: 'I am so pleased to have Praveen on our team. His experience, knowledge and insight will work wonderfully with our WholeHuman philosophy - combining various data streams to create elegant solutions to important business questions. I can't wait to see what we discover'.

Web site: www.greenberginc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.