Verve Debuts Pop-Up Communities for Online Qual

London-based online community specialist Verve has launched a multi-country 'pop-up communities' approach for qual studies. Local language moderation combined with captioned video allows head office staff to 'hear and feel the customer emotion' firsthand, while understanding it in English.

The firm, which also has offices in the US, Canada and Romania, was founded at the end of 2008 as a specialist in quantitative community panels for research. Its new approach uses pop-up communities to provide qualitative insight in 40 major markets, as well as in many minor ones. To date, the approach has been used for qualitative and immersion applications such as usage and attitude studies; product, concept and creative testing; co-creation; and customer journey mapping; as well as for lifestyle exploration.

CEO and co-founder Andrew Cooper (pictured) comments: 'I love the way that with smartphones, video and a whole host of highly interactive agile approaches, we can bring the voice, and the face, of customers globally into our stakeholders' lives. Not only are there speed and cost benefits of online qual, but stakeholders can actively participate too in the virtual environment, which just isn't practicable in the physical world'.

Web site: www.addverve.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.