GutCheck Launch Connects Survey and Big Data

In the US, online community and 'agile research' specialist GutCheck has launched a solution called Constellation, which connects survey data with big data to provide clients with insights powered by billions of consumer profiles.

Launched in 2010, Denver, CO-based GutCheck offers a device-agnostic quant and qual platform which can ingest and synthesize data from a wide variety of sources, including respondent data, data management platforms, CRM systems, and other behavioral and attitudinal data. The firm's new Constellation solution uses a new methodology to identify the best opportunities for market growth, provide a fuller picture of target consumers, and tell clients how to tailor messages to consumers based on their media consumption, lifestyles, social media habits, and other behavioral data.

CEO Matt Warta (pictured) comments: 'The data management platforms (DMP) we leverage at GutCheck have billions of consumer profiles with 10,000 attributes. Put into perspective, you'd need to run 500 million surveys to produce a similar amount of data. Solutions like GutCheck Constellation that combine survey and big data allow us to draw out truly unique insights, critical for confident decision-making'.

Web site: www.gutcheckit.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.