Confirmit and 7i in Continuous Patient Listening Deal

Research software firm Confirmit and healthcare consultancy 7i have combined their market research and pharmaceutical sector knowledge, to listen to what patients and healthcare professions (HCPs) are saying publicly about treatments.

Through the deal, 7i will use text analytics solution Confirmit Genius to collate, analyse and interpret unstructured data from sources such as patient forums and blogs, and identify themes and sentiments. This data will then be combined with proactively generated structured feedback from surveys, SMS, voting apps and other data sources in Confirmit Horizons; providing insights into the attitudes and beliefs of patients and HCPs through Confirmit's real-time dashboard, Reportal.

Andrew Sellick, MD of 7i Group says the partnership will ultimately contribute to improved patient outcomes. Confirmit EVP Tim Hannington (pictured) adds: 'We look forward to working with 7i in providing the pharmaceutical industry with the holistic view it requires to put the patient at the heart of improving existing medicines and future drug development. We are confident that Confirmit Genius will provide the sentiment analysis capabilities 7i requires at scale and that Confirmit Horizons will support 7i's expansion into new territories as it enters new markets'.

Web sites: www.confirmit.com and www.7i-group.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.