Marchex Buys Call Analytics Provider Callcap

Seattle-based mobile ad analytics specialist Marchex has announced the acquisition of call analytics firm Callcap, for a total consideration of $35m in cash and stock.

Callcap's call monitoring and analytics solutions services more than a dozen industry verticals, including home services, healthcare, automotive and telecoms, evaluating tens millions of calls and providing insights into consumer and business conversations. Marchex says its distinct self-service offering to small and medium-sized businesses (SMBs) will help launch its new owner into a fast-growing segment.

Callcap is projecting 2018 revenue of $9m, up more than 10% year-on-year; and more than $2.8m in operating income.

Will Steinhoff, Callcap President and CEO, says Marchex has made 'significant advancements in AI, speech analytics and sales acceleration products', and adds: 'This alliance creates a formidable team, delivering first ever technology-based and revenue-focused solutions for businesses of all sizes, across many of the most valuable verticals'.

For Marchex, Russell Horowitz (pictured), Executive Director and Member of the Office of the CEO, says the deal will put his firm on target for more $50m in annualized analytics revenue. He comments: 'With the addition of Callcap, we are expanding our conversational data footprint and customer base, as well as enhancing our growth opportunities in valuable verticals and new customer channels, such as the small business segment. Our investments in AI and machine learning will accelerate Callcap's ability to surface insights on an automated basis and their ability to develop new solutions for their growing customer base in key verticals'.

The deal is also expected to produce 'significant cost savings', both from sales and operational efficiencies and by streamlining Callcap's call monitoring solutions with AI; and to accelerate the pace of innovation.

Marchex focuses on helping clients to link online behavior and off-line action / brand engagement. In February 2017 it integrated Facebook data into its Omnichannel Analytics Cloud platform, promising marketers the ability to optimize spend across all paid media channels based insight into which drove off-line actions.

Web site: www.marchex.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.